Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinor

< Bachelor of Business (Marketing)

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Meet some of our Marketing graduates

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Trimester 1, Trimester 2
  • Moreton Bay: Trimester 1, Trimester 2
  • Online: Trimester 1, Trimester 2
12 
CMN204 Social Media: Content Curation and Creation
  • Sunshine Coast: Trimester 1
  • Moreton Bay: Trimester 1
  • Online: Trimester 1
12 
MKG210 Consumer Behaviour
  • Sunshine Coast: Trimester 1
  • Moreton Bay: Trimester 1
  • Online: Trimester 1
12Pre: BUS105
MKG211 Services Marketing
  • Sunshine Coast: Trimester 1
  • Moreton Bay: Trimester 1
  • Online: Trimester 1
12Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Trimester 2
  • Moreton Bay: Trimester 2
  • Online: Trimester 2
12Pre: BUS105
MKG221 Sports Marketing
  • Sunshine Coast: Trimester 2
  • Moreton Bay: Trimester 2
  • Online: Trimester 2
12Pre: BUS105
MKG300 Marketing for Social Change
  • Sunshine Coast: Trimester 2
  • Moreton Bay: Trimester 2
  • Online: Trimester 2
12Pre: BUS105
Anti: MKG222
MKG322 Building and Managing Brands
  • Sunshine Coast: Trimester 1
  • Moreton Bay: Trimester 1
  • Online: Trimester 1
12Pre: BUS105

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Marketing Essentials
  • Sunshine Coast: Trimester 1, Trimester 2
  • Moreton Bay: Trimester 1, Trimester 2
  • Online: Trimester 1, Trimester 2
12 
MKG210 Consumer Behaviour
  • Sunshine Coast: Trimester 1
  • Moreton Bay: Trimester 1
  • Online: Trimester 1
12Pre: BUS105
MKG211 Services Marketing
  • Sunshine Coast: Trimester 1
  • Moreton Bay: Trimester 1
  • Online: Trimester 1
12Pre: BUS105
MKG220 Marketing Communication
  • Sunshine Coast: Trimester 2
  • Moreton Bay: Trimester 2
  • Online: Trimester 2
12Pre: BUS105

Marketing is a major offered as part of the Bachelor of Business
Completing this major leads to the award of a Bachelor of Business with a major in Marketing.
This major can be selected in the Bachelor of Business and any double degrees that include the Bachelor of Business.

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Questions? Ask us anything about studying this program. Alternatively, contact Student Central with any student-related enquiries.

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